@CaliBilly: Its a promote in exchange for free stuff program. You go out amongst the local populace or your village and you bring the good word of WAKA to their ears. Much like Jesus in the times of the Holy Roman EMpire, you can be the messenger for a new and holy movement! Check out the site, they give you all the promotional material and you just document it where you placed it with pics and what not (or it didn't happen). Then you wait a minute for THE system to circulate and eventually they bring you good news of your excellent deeds towards mankind.
"Experience isn't what happens to you. It's what you do with what happens." -Aldous Huxley